For your first online interaction, it is important that you have a killer website with a proper Call to Action sequence. It should directly talk about what you are there for. An attractive easy to load pages is what you should be targeting. You have to be very careful about what goes up on the web. Here is where web designers can do wonders by choosing the right colour scheme and customising website to attract maximum attention. They take care of all placements be it your tabs, font, colour or images.